Dan De Lorenzo

Purina

Purina

Ford

Ford

Purina

Purina

Reel

Reel

New Jersey-born, Los Angeles-based comedy writer and director Dan De Lorenzo is behind some of the most viewed, most viral commercials and branded videos to fill your screens. He’s directed tons of videos from your favorite, and not-so-favorite, brands like Purina, Amazon NBCUniversal, Gillette, Ford, Warner Bros., Kia and Hot Pockets. He’s also behind some of the most successful branded video series from media and entertainment giant BuzzFeed Motion Pictures, including the Puppyhood series for Purina Puppy Chow, which he wrote and directed and which remains BuzzFeed’s biggest branded video series to date (+250 million views). He also directs branded videos for many of BuzzFeed’s online series—including The Try Guys, their most popular franchise—for which he’s collectively garnered millions of views.

De Lorenzo’s brand of comedy—self-aware, sarcastic and downright silly—mixes his background in comedic parodies, improv and sketch comedy into his performance-driven directing style and character-based branded comedy content. That unique voice has solidified De Lorenzo as one of the leading creators of viral YouTube and online video content, which also includes directing work for CollegeHumor, Funny or Die and Lorne Michaels’ Above Average Productions (Broadway Video). A proud Webby Award loser, De Lorenzo gained his first-ever Webby Award nomination in 2012 in the Comedy: Individual Short or Episode category for his “The Man Without A Facebook” video, ultimately losing to Simon Pegg and Nick Frost, which could have been worse. De Lorenzo was also nominated for Best Branded Consumer Campaign at the 2016 Digiday Awards for his “Moving Day” video for Comcast’s Xfinity. His work has also been featured at the 2017 and 2018 New York Television Festival (NYTVF).

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